Special thanks to UA Buchtelite writer Eric Rosso for writing a story on Rubber City Clothing and Made in Akron. His story was submitted to www.ohio.com (the ABJ site) and published!!!
Rubber City Clothing showcase Akron Culture
Rubber City Clothing, Made In Akron
UPublish story by Eric Rosso
POSTED: 04:34 p.m. EDT, Jun 12, 2009
Akron isn’t the biggest or best known city. It doesn’t have an iconic skyscraper or picture perfect skyline. Akron isn’t known for being a cultural hub brimming with fashion and art. But, one locally owned and operated clothing company is changing that.
Rubber City Clothing, 18 North High Street, is an Akron-based clothing company that Ed Gaffney started in 2004. The company was started as a way to show off hometown pride. Since Rubber City Clothing’s inception, the company has expanded from silk screening shirts out of Gaffney’s home to operating out of their recently renovated building in historic downtown Akron and adding sister store, Made In Akron, 16 South Highland Ave in Highland Square.
The shirts Rubber City Clothing designs distill Akron culture through a few words or an image. The most popular shirt has Akron written over a skull and cross bones with the saying ‘Where the Weak are Killed and Eaten’ underneath it. Another shirt that has been popular, especially lately, was one with the saying ‘Akron Witnessed First’ playing off Nike’s “We Are All Witnesses” line for their Lebron James marketing campaign. Even Cav’s star Lebron James has been spotted wearing the shirt.
General Manager Sarah Garring says that the clothing line creates a sense of community among Akronites.
“Wearing our t-shirt shows that you have hometown pride,” says Garring. “Or a good sense of humor.”
Jason Haas, a research analysis for Summit County’s Department of Development and owner of several Rubber City Clothing t-shirts, shares that sentiment.
Hass says, “The shirts are always spot-on about local culture, often with humor and gentle mockery. I remember a shirt RCC doesn’t sell anymore that had head shots of Mayor Plusquellic and Jane Campbell. It said ‘Our mayor is better than yours.’”
Despite the economic downturn, Rubber City Clothing shows no signs of slowing down. The company has recently renovated its North High Street store in May. Garring said the old store set up was cramped, making it hard to display all of the shirts. The company also serves as the exclusive distributors for British rock band The Pretenders. Singer Chrissie Hynde grew up in Akron and attended Kent State University before forming The Pretenders.
In April, the company introduced Made In Akron. Made In Akron is a new store dedicated to showcasing an assortment of locally made products, including art, food, and t-shirts. Made In Akron even features Akron-based clothes from competitors of Rubber City Clothing.
“It’s not about competition,” says Made In Akron General Manager Elizabeth Tyran. “It’s about bringing everyone together through art and local business.”
At Made In Akron, you can find items ranging from Rubber City Clothing t-shirts to Grabham Chocolates to local folk and pop art. All of the products are based out of Akron.
The growth and expansion of the company is mostly due to word of mouth, according to Garring. Often times, customers will wear the shirt and a fellow Akronite will see it and inquire where they got it from. Garring says a lot people who worked at Goodyear Tire Company and have moved out of state will call the store looking to order the t-shirts. Many Rubber City Clothing shirts reference Akron’s ties to Goodyear and being the rubber capital of the world.
The company is currently using social networking sites to expand its reach through word of mouth, or tweet of mouth if you will.
“If you can reach directly out to people through Facebook, Myspace, and Twitter, you are able to reach a lot of people with ties to the city who may not have heard of the company,” says Garring.
Rubber City Clothing website, www.rubbercityclothing.com, also has an email list that you can sign up for to receive all the latest news on the company. If you sign up for the list, you receive a themed monthly newsletter with discount codes often included. Made In Akron is currently in the process of setting up its website.
Both Rubber City Clothing and Made In Akron show no signs of slowing down in the coming months. Over the summer, Rubber City Clothing is reaching out to the community to let them know about the company. Every Friday at Lock 3, Rubber City Clothing will have a booth at the Farmer’s Market. They will also be participating in the annual Italian Festival and are the main merchandiser for the Hamburger Festival. You can also currently buy the shirts at stores in Quaker Square and the John S. Knight Center.
Made In Akron will continue to develop the new store over the summer, seeking out local Akron artists and business. The new store also encourage local artists and businesses to come to them if they want their product sold in the store. Tyran feels honored to represent and help the local Akron economy.
Akron isn’t the biggest or best known city. It doesn’t have an iconic skyscraper or picture perfect skyline. Akron isn’t known for being a cultural hub brimming with fashion and art. But, one locally owned and operated clothing company is changing that.
Rubber City Clothing, 18 North High Street, is an Akron-based clothing company that Ed Gaffney started in 2004. The company was started as a way to show off hometown pride. Since Rubber City Clothing’s inception, the company has expanded from silk screening shirts out of Gaffney’s home to operating out of their recently renovated building in historic downtown Akron and adding sister store, Made In Akron, 16 South Highland Ave in Highland Square.
The shirts Rubber City Clothing designs distill Akron culture through a few words or an image. The most popular shirt has Akron written over a skull and cross bones with the saying ‘Where the Weak are Killed and Eaten’ underneath it. Another shirt that has been popular, especially lately, was one with the saying ‘Akron Witnessed First’ playing off Nike’s “We Are All Witnesses” line for their Lebron James marketing campaign. Even Cav’s star Lebron James has been spotted wearing the shirt.
General Manager Sarah Garring says that the clothing line creates a sense of community among Akronites.
“Wearing our t-shirt shows that you have hometown pride,” says Garring. “Or a good sense of humor.”
Jason Haas, a research analysis for Summit County’s Department of Development and owner of several Rubber City Clothing t-shirts, shares that sentiment.
Hass says, “The shirts are always spot-on about local culture, often with humor and gentle mockery. I remember a shirt RCC doesn’t sell anymore that had head shots of Mayor Plusquellic and Jane Campbell. It said ‘Our mayor is better than yours.’”
Despite the economic downturn, Rubber City Clothing shows no signs of slowing down. The company has recently renovated its North High Street store in May. Garring said the old store set up was cramped, making it hard to display all of the shirts. The company also serves as the exclusive distributors for British rock band The Pretenders. Singer Chrissie Hynde grew up in Akron and attended Kent State University before forming The Pretenders.
In April, the company introduced Made In Akron. Made In Akron is a new store dedicated to showcasing an assortment of locally made products, including art, food, and t-shirts. Made In Akron even features Akron-based clothes from competitors of Rubber City Clothing.
“It’s not about competition,” says Made In Akron General Manager Elizabeth Tyran. “It’s about bringing everyone together through art and local business.”
At Made In Akron, you can find items ranging from Rubber City Clothing t-shirts to Grabham Chocolates to local folk and pop art. All of the products are based out of Akron.
The growth and expansion of the company is mostly due to word of mouth, according to Garring. Often times, customers will wear the shirt and a fellow Akronite will see it and inquire where they got it from. Garring says a lot people who worked at Goodyear Tire Company and have moved out of state will call the store looking to order the t-shirts. Many Rubber City Clothing shirts reference Akron’s ties to Goodyear and being the rubber capital of the world.
The company is currently using social networking sites to expand its reach through word of mouth, or tweet of mouth if you will.
“If you can reach directly out to people through Facebook, Myspace, and Twitter, you are able to reach a lot of people with ties to the city who may not have heard of the company,” says Garring.
Rubber City Clothing website, www.rubbercityclothing.com, also has an email list that you can sign up for to receive all the latest news on the company. If you sign up for the list, you receive a themed monthly newsletter with discount codes often included. Made In Akron is currently in the process of setting up its website.
Both Rubber City Clothing and Made In Akron show no signs of slowing down in the coming months. Over the summer, Rubber City Clothing is reaching out to the community to let them know about the company. Every Friday at Lock 3, Rubber City Clothing will have a booth at the Farmer’s Market. They will also be participating in the annual Italian Festival and are the main merchandiser for the Hamburger Festival. You can also currently buy the shirts at stores in Quaker Square and the John S. Knight Center.
Made In Akron will continue to develop the new store over the summer, seeking out local Akron artists and business. The new store also encourage local artists and businesses to come to them if they want their product sold in the store. Tyran feels honored to represent and help the local Akron economy.
Great story! Though I will clear up a couple of things. The company was actually started by a group of West Akron friends, who did the screen-printing themselves. Ed bought the company in 2006 and transformed it into the ultra-cool brand that it is today (with a little help from Sarah G too!). And finally, it’s *Gorring, not Garring. Bottom-line, this story showcases what RCC and MiA are all about: AKRON.