Hey, you. Yeah, you, hangin’ out all casual-like near the watercooler, waiting to dish about last night’s episode of Lost. If you really want to get people talking, you’ll sport a CleveLand That I Love T-shirt beneath that button-down.
“Every time I wear it, I get stopped by people wanting to know where I got it,” says Greg Vlosich, co-owner of GV Art + Design, one of several pro-hometown T-shirt companies sprouting up in Northeast Ohio.
“We’re just trying to promote Akron … and show some of the creativity that exists in this town,” says Ed Gaffney Jr., owner of Akron’s Rubber City Clothing. A former analyst for a Wall Street investment bank, he believes pro-hometown T’s are the next big thing. And given that C.L.E. Clothing Co. is about to sell its 10,000th T-shirt, he may be right.
So what are you waiting for — the next episode of American Idol? That’s so last decade. — Miranda S. Miller |
| Who |
C.L.E. Clothing Co.
|
GV Art + Design
|
Rubber City Clothing
|
Rusty Waters Apparel
|
| Where |
Cleveland |
Cleveland |
Akron |
Cleveland, Youngstown,
Pittsburgh |
| Why pro-hometown T-shirts? |
“There’s a resurgence in Cleveland — a food movement, an art movement — we kinda want to be a part of that,” says Kubinski. |
“To try and give back to the community,” says Greg, who wants to give a portion of the proceeds to charities and school art programs. |
“Location T-shirts run by small startup companies is going to be the next trend,” says Gaffney. |
“We wanted to add some local flavor [to our line],” says Chizmar. |
| Your style |
“Fun, hip, trendy, but down-to-earth, and cute, if I can say that as a guy,” says Kubinski. |
“It relates to everybody,” says Greg. He’s gotten orders from DJs, rappers, skate shops, churches and community groups. |
“We’re not trying to be übercool.” |
“Different … experimental,” he says. “We always want to keep positive.” |
| What should I buy if I want to wear what everyone else is wearing? |
C.L.E.’s Heart of It All. The V-neck was their first design and is available in three colors. |
The CleveLand That I Love shirt’s block letters make a bold statement. It’s available in three colors and hoodies. |
Akron Witnessed First.
“I think anybody that follows LeBron James and is from Akron should have one of those shirts.” |
“The I hearts with the anatomical heart and the skulls.” |
| What’s next? |
“We weren’t really prepared for what happened last year. You’re probably gonna see our T-shirts in a lot more locations,” says Rees. |
“We’re trying to team up with local businesses. We have eight to 10 designs and other Cleveland products.” |
Detroit. “We want to go to other cities once we get a solid base here.” |
Hoodies and bags. “Getting our apparel in more stores.” |
| How can we work your T-shirts into our office wardrobe? |
As an undershirt |
“No one’s going to say ‘no’ to positive Cleveland stuff.” |
Bags. “People can carry the spirit of Akron and Rubber City Clothing even if you’re not wearing one of our shirts.” |
“A T-shirt under a suit jacket always looks kinda classy.” |
| How has social media helped your business? |
“We wouldn’t exist without it. Our marketing budget last year was $75. Twitter is an amazing thing,” says Rees. |
“Facebook and the Web site have helped out a lot. We’re still learning, but it’s starting to take off.” |
“Facebook builds an awareness … and allows us to go to market very quickly when we come out with new merchandise.” |
“We’re trying to use it for feedback on designs.” |
| Famous sightings |
Lollapalooza in Chicago |
The Cleveland Browns
defense ordered the Browns shirt last year. |
“We’re the official
retailer for the Pretenders.” |
Cleveland native and Kansas City Chiefs wide receiver Chris Chambers |