The Pretenders

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Tickets are starting to go on sale this week for The Pretenders‘ European Summer Tour.  It’s been really great for RCC to get international recognition through having the tour merchandise.  We’re even seeing a lot of people picking up some RCC gear along with Pretenders’ merch.  How cool to see Akron pride in some of Europa’s finest cities?!

Here’s a link to the more Euro-friendly Pretenders site, Pretenders 977 Radio. It’s got all kinds of cool info catered to the Euro-set (not that the U.S. site isn’t helpful, this is just another site).

Like the shirt Chrissie is wearing?  WITNESS a new color and limited edition 2009 Playoffs shirts soon!

It’s always great to hear that our friends and fans are spreading the word about RCC.  I also like when people ’stumble’ upon the brand and become fans from there.  Thanks to our merchandise partnership with The Pretenders, we are gaining fans from all over the world.  In the past month, I’ve shipped to France, Germany, Indonesia, Australia, Canada, and the list is growing!  Not to mention we’ve got a great following out in New York and California!

We are so fortunate to be a part of this great city and its increasing support.  Keep spreading the word!  EVERYONE should know about RCC and beautiful Akron, Ohio!

The Pretenders are going on tour at the end of this month, so you know what that means…. lots of Chrissie Hynde/Pretenders bullsheet from around the country to report.  If you don’t have tickets to the Valentine’s Day show at the Civic Theater or the February 10th show at the House of Blues in Cleveland (or any other towns you may be visiting and would like to catch a fantastic rock show)….click here for tickets and other info.  But read on before you start paying the service fees and other surcharges….


The Pretenders, PETA, and YouTube have teamed up for a fan video contest.  Here’s the official info:

The Pretenders have gotten together with PETA and YouTube to put together a contest with a purpose.

We want Pretenders fans and animal lovers to create videos via YouTube and lipsync to the song “Boots of Chinese Plastic”! (And here’s the lyrics)

We also need you to show off your boots or shoes of plastic somewhere in the performance (this is key).

So fire up your YouTube account, click HERE to watch the video and show us what you got. Once you are done make sure you tag your video “bootsaudition” and you could win a fly away to Los Angeles to be in our Official Fan Video which will include some celebrity friends of PETA.

PRIZES: 1 Grand Prize winner and a friend will win a trip to Los Angeles to lip sync “Boots of Chinese Plastic” in the official fan video that will premiere on the PETA, PRETENDERS, YOUTUBE and APPLE QUICKTIME websites.

5 Runners-Up will receive limited-edition vinyl of “Break Up The Concrete” and feature on The Pretenders website.”

As great as it is to see The Pretender’s in Chrissie’s hometown, by all means, enter this contest!  It’s 80 and sunny in LA!  You’d be a fool not too.  Plus, how great would it be to have one of Akron’s own win the contest? After you submit a prize winning video, send us a copy and we’ll get it up on the blog. Good luck!

AKRON ROCK ICONS DO CIVIC DUTY

Devo’s benefit concert whips up vote

Chrissie Hynde, Black Keys join other local acts in raising money for Summit County Democrats

By Malcolm X Abram
Beacon Journal music writer

It had been 30 years since Devo performed in Akron, and it took a cause important to the band to bring the group back home.

Friday night, the band returned to the same venue — the Akron Civic Theatre — where it had performed in 1978. Back then, it was a triumphant homecoming for a band that was about to move to California. Friday night, the reason was a benefit concert for the Summit County Democratic Party, which inadvertently became a celebration of some of Akron’s most popular groups, with both the Black Keys and Chrissie Hynde performing.

Before the show, Richard Evans and Jeff Hancock of Pittsburgh, who were enjoying a beer across the street at the Lockview, were excited about the program and the cause.

Evans, 38, a Devo fan club member, said he found out about the show a few days before tickets were available and quickly snapped up a pair.

While the men were excited to see Devo and the Black Keys, they were also interested in the reason for the show.

”The music is the main reason, but I’m also for [Barack] Obama,” said Evans, a confessed lifelong Democrat.

”I was really undecided until I saw the debate the other night. Obama pretty much blew [McCain] away,” Han
cock said. ”That made the decision much easier for me.”

Before the show, the crowd mingled at the Civic. In the lobby, concertgoers could purchase special Obama ‘08 Duty Now for the Future T-shirts and Devo’s signature red energy domes, for $20 and $30, respectively, with all proceeds going to the Democratic Party.

The evening’s hosts were Summit County Executive Russ Pry and City Council President Marco Sommerville, who between acts stumped not only for Obama but also for seemingly every Democratic candidate in the state. Other dignitaries included U.S. Rep. Tim Ryan, D-Niles, and Ohio Treasurer Richard Cordray, the party’s candidate for Ohio attorney general.

The show began with local singer-songwriter Chris Allen, who performed a few of his originals and a cover of Bob Dylan’s I Shall Be Released. Next, Akron blues rock duo, the Black Keys, who performed a sold-out show last week at E.J. Thomas Hall, played a loud and wild eight-song, half-hour set.

”We don’t feel special. We’re honored to be here. We’re just average Joe Plumbers,” Black Keys guitarist-singer Dan Auerbach said, mocking John McCain’s debate topic.

Another local singer, Rachel Roberts, performed a quick pair of songs. Then Akron’s Chrissie Hynde played a quiet set of three new songs from the Pretenders’ latest album Break Up the Concrete, which she described as ”being written about Akron.”

Hynde’s voice was in fine form, though she did fling a few expletives when she couldn’t recall the words to Almost Perfect.

Sommerville and Pry returned to the stage wearing energy domes, with Pry adding the band’s yellow Devo lab coat, to introduce Devo.

Devo’s Bob and Mark Mothersbaugh, Gerald and Bob Casale and longtime drummer Josh Freese filled out their yellow jump suits more than they did 30 years ago, but they performed a taut, energetic 70-minute set of hits and fan favorites, including Girl U Want and Uncontrollable Urge. Before Whip It, Gerald Casale talked about the ”eight-year nightmare” of the current administration and asked the crowd, ”Are we gonna whip it on Nov. 4?” The answer was a resounding yes.

The show ended with all of the night’s performers joining in a ramshackle and fun version of the Pretenders’ Break Up the Concrete that had the crowd dancing in the aisles.


Malcolm X Abram can be reached at mabram@thebeaconjournal.com or 330-996-3758.

What an AMAZING week for Akron & music. First The Pretenders release a new album, Break Up the Concrete (click here to order); then Chrissie Hynde is rockin’ Rubber City Clothing shirts all over national TV supporting her hometown; but NOW get ready for another De-Evolution! DEVO is coming home! Tickets went on sale today for a show next week, October 17th at the Civic Theater. The “Duty Now For the Future” show is a fundraiser for the Summit County Democratic Party and the presidential campaign of Barack Obama.

Tickets are available. at the Akron Civic Theatre Box Office (330.253.2488 or akroncivic.com) and Ticketmaster (330.945.9400, 216.241.5555 or ticketmaster.com).  Reserved seats are available for $50, $35, and $25.  A limited number of VIP tickets, which include a post show reception with the band, are available for $150.

Here is the official press release from the Summit County Democratic Party:

In the final month of this historic presidential race, the band DEVO is making an urgent trip to their native Akron, Ohio to rally for Democratic presidential candidate Barack Obama.

The four founding members of DEVO (two sets of brothers — Mark Mothersbaugh, Bob Mothersbaugh, Gerry Casale and Bob Casale) sprang from Akron in the 1970s at a time when the city was mired in a severe recession and dealing with the after-effects of a failed war. The band channeled that frustration into such groundbreaking hits as “Gates of Steel,” “Whip It,” and “Freedom of Choice.” Their albums blended political lyrics and pop iconography with urgent guitars and groundbreaking electronics, the combination of which earned them a place in music history and continues to influence countless bands today.

And at a time when the country is facing an economic crisis of historic proportions and soldiers are returning from service to bleak job prospects, DEVO is converging on Akron to channel their energies with a concert called “Duty Now for the Future.” All proceeds will benefit the Summit County Democratic Party in their efforts to create a future filled with hope and responsibility by electing Barack Obama as President of the United States.

Although the four band members now live in Los Angeles, DEVO maintains strong family ties to northeastern Ohio, and feel that their energy could be best served by supporting Barack Obama in their home state. “Ohio is where we need to be,” says Mark Mothersbaugh, the band’s co-founder and frontman. “My wife Anita convinced me of this after we had attended yet another Obama event here in California. It’s great that we’re all for Obama, but sitting around in our BLUE bubble doesn’t do anything for his chances in the battleground states. We all have a vested interest in what happens here — our families and friends who have been hurt of the nonsense of the past eight years. We hope to make an impact with this concert, and raise consciousness to what’s happened in Ohio in the past — and what will happen again if people are not made aware of what their vote means. Our country is currently struggling under the burden of the unrestrained greed and political blunders of the current administration. We need a presidential team that can pilot us out of this mess. I think that Barack Obama and Joe Biden are our only hope. That’s why we are here.”

Adds Gerald V. Casale, Mothersbaugh’s co-writer and the band’s co-founder (they met at Kent State): “DEVO’s excited to be ‘bringin’ it all back home’ to our birthplace, Akron. This is the most important election in recent history, and most experts agree that Ohio is the key to winning it. Freedom of Choice is the title of our most successful record — it’s what America is all about. We’re honored to help raise money for the Summit County Democratic Party and awareness for Barack Obama’s candidacy. By restoring democracy, he will make sure that Freedom of Choice remains what this country is all about.”

DEVO will perform their “Duty Now for the Future” concert at the Akron Civic Theatre at 8 p.m. on Friday, October 17, 2008. All proceeds will go to the Summit County Democratic Party and there will be a reception with the band for VIP ticket holders.

How AWESOME were The Pretenders on TV?  Secondly, how AWESOME was it to see Chrissie Hynde so proudly supporting her hometown with Rubber City Clothing t-shirts? Check out the videos below:

Here’s The Pretenders performing ‘Boots of Chinese Plastic’ on The Late Show with David Letterman. Take note of Chrissie’s THINK RUBBER RCC shirt. Click here to order one of your own.

Chrissie wore ENJOY AKRON on The Today Show this morning, while they performed ‘Love Is A Mystery’. Click here to ENJOY it for yourself.

Meredith Viera tried to steal Chrissie’s guitar pick, but we’re almost certain she really wanted the Enjoy Akron shirt.

Don’t forget to check out The Pretenders on The Late Show with David Letterman tonight at 11:30pm on CBS.  The musical acts are usually on the last 10-15 minutes of the show, but you’ll probably want to watch the whole thing anyway.  Who doesn’t love David Letterman?  We’re hoping Rubber City Clothing will be making it’s national TV debut if Chrissie wears one of her favorite RCC shirts.  We’ve already gotten a bunch of calls about the Akron WITNESSED First shirt that Chrissie wore on the cover of the Arts section of The New York Times yesterday.

Catch The Late Show tonight and get up early tomorrow to watch The Pretenders on The Today Show on NBC.  Not exactly sure of the estimated time they’ll be on- we’re guessing in the 8-9am block of the 4 hour bonanza that is The Today Show.

Like what you see Chrissie wearing?  Stop in the Rubber City Clothing store or visit our website to order one, two, three, etc. for yourself!  There is free shipping on any order of $60 or more.

From The New York Times:

Her City’s Not Gone, and Neither Is She

Published: October 3, 2008

A version of this article appeared in print on October 5, 2008, on page AR25 of the New York edition.

MANSFIELD, Mass.

The Pretenders, class of 2008: from left, Martin Chambers, Chrissie Hynde, Nick Wilkinson, Eric Heywood and James Walbourne.

BACKSTAGE at the 23rd annual Farm Aid concert, the sound of Kenny Chesney’s voice filled the air. Chrissie Hynde cursed at her cellphone, pulled off her boots and curled up on a couch, following a sundown set by the latest configuration of her band, the Pretenders.

In typically ornery fashion, the majority of songs they performed came from an album that was weeks away from reaching stores: “Break Up the Concrete,” the first Pretenders album in six years (which will be released on Tuesday on Shangri-La Music; that night, the band will perform at the Highline Ballroom in Manhattan).

“Ambition is not my middle name,” Ms. Hynde said. “But I don’t care — I’m up to my eyeballs most of the time goofing off. I’m kind of a hippie, so the idea was not to have goals or anything. Just moving around and observing and living life; that’s necessary before you can make a record anyway.”

Sipping a nonalcoholic beer and smoking a hand-rolled cigarette, Ms. Hynde, 57, remains as rail thin as she was almost three decades ago, when the Pretenders’ self-titled debut album perfectly melded punk energy with British Invasion style and hooks. She now allows some gray streaks to show through her trademark black bangs, but with her makeup smeared from the heat of the late-afternoon stage, she still looked every bit the rock legend.

Discussing “Concrete,” though, it becomes clear that Ms. Hynde’s recent thoughts have largely been shaped by a traditional factor: spending more time in her hometown, Akron, Ohio. Like the rest of the Rust Belt, Akron (also the birthplace of eccentrics like the filmmaker Jim Jarmusch, the country outlaw David Allen Coe and the garage rockers the Black Keys) has been hit hard for decades; unemployment hovers well above the national average, and only one rubber manufacturer remains in the former Rubber Capital of the World.

Ms. Hynde might seem an unlikely cheerleader. She moved to London, her primary residence, in the early 1970s and only recently took an apartment in Akron. But she has written about her hometown in songs like “My City Was Gone,” and it offers an opportunity to champion causes like mass transit and urban renewal.

“My parents are really old now, and I want to be around more,” she said. “I’m trying to discover my own relationship to Akron — there’s a resonance you get when you go back to the place you were born.”

The band at Farm Aid in Mansfield, Mass., in September.

The band at Farm Aid in Mansfield, Mass., in September.

Most notably, last year she opened a vegan restaurant in Akron called the VegiTerranean. Ms. Hynde is an animal rights activist and has been arrested several times in protests (once for slashing leather products in a Gap store in Manhattan). At Farm Aid, she wore a T-shirt reading “Tax Meat” and called for a day when “all McDonald’s and slaughterhouses are burned to the ground” — presumably not a sentiment shared by the cattle farmers present.

“There wasn’t one vegetarian restaurant in Akron, so I said, ‘I’ll do it,’ and it’s just been a phenomenon,” she said. She described its “international flavor, right down to the tea bag in the pot”; at its opening, she personally served veggie burgers to police officers.

“Everybody told me, ‘Don’t do it, it will not work,’ ” she said of the restaurant. “But I had to do it anyway, because I had to have somewhere I could eat. And more than the music, it’s what I’m about. To me, the music is a vehicle so I can have a voice.

“I don’t think the world really needs another Pretenders record. But frankly, I was getting embarrassed because we hadn’t made a record in so long. And we were doing a lot of touring, and I just can’t stomach doing those old songs anymore. It’s just torture.”

As she began to work on new songs, she found her direction changing. “Spending more time in Akron, I was getting more of an American feel in my sensibility,” she said. In addition, the Pretenders toured last year with ZZ Top, and Ms. Hynde participated in a tribute concert to Jerry Lee Lewis. When she went to Joshua Tree National Park in California and found where the ashes of the alternative-country pioneer Gram Parsons had been scattered, “I sort of had my epiphany there and I thought, Wow, I think I know how this thing is going to go now.”

Cut live in the studio in less than two weeks, “Concrete” is loose and scrappy, shot through with rockabilly and country. It offers yet another version of the Pretenders, whose lineup Ms. Hynde has continually juggled since the deaths of the founding guitarist, James Honeyman-Scott, and the bassist Pete Farndon in the early ’80s. The drummer Martin Chambers, the other most consistent member, is touring with the band, but the session ace Jim Keltner plays drums on the album. “Chrissie is as subtle as napalm,” Mr. Chambers said in a phone interview. “She’s absolutely uncompromising. She knows when there’s something wrong that needs to be fixed, and she does it.”

The album’s title track is a high-speed meditation on urban sprawl and cultural homogenization, but at Farm Aid, Ms. Hynde expressed optimism. She cited wider acceptance of vegetarianism and increased attention to downtown areas as evidence of changing attitudes.

“I have a very good sense of these things,” she said. “Like when I was moving around in the ’70s, trying to get a band together. I went to Cleveland, I went to Paris, but around 1976, I could just sense something was going to happen in London. Sure enough, in 1977 the whole punk thing broke loose. And I have that same feeling right now about America.

“Believe me, I don’t feature any false optimism. I’m very realistic about things. But I can sense that there is this change coming, and a lot of it is because people will have no choice.”

Ms. Hynde performing in 1980

Ms. Hynde performing in 1980

Though the Pretenders have never matched the peaks of their 1979 debut (which included the hit “Brass in Pocket”) and 1984’s glorious “Learning to Crawl” (“Back on the Chain Gang”), the band managed to become a kind of institution. Ms. Hynde’s bravado and ragged style influenced subsequent female rockers from Shirley Manson and Liz Phair to Lucinda Williams; today, her spirit is visible in the likes of Karen O from the Yeah Yeah Yeahs.

“Why hasn’t a movie been made about her?” said the pop-rocker Katy Perry. “She is the pioneer for female rockers with her personal style, a female Mick Jagger, but more punk.”

Every few years, the spotlight swings back to her: her appearance on “Friends,” for example, or Carrie Underwood’s cover of “I’ll Stand by You.” Despite its punk origins (Ms. Hynde played in early versions of the Clash and the Damned), the band is now a staple on classic rock radio and was inducted into the Rock and Roll Hall of Fame in 2005.

Ms. Hynde, though, adamantly refuses to think in terms of the band’s legacy. “I hate all that,” she said, calling the Hall of Fame “another American cheesy moment.” She added: “A Hall of Fame is for sports. It was a big deal to my parents, but I don’t see it as any kind of honor.”

The common perception is that, at some point, the Pretenders turned into a solo project, backed by whatever musicians Ms. Hynde pulls together. She said, however, that the Pretenders will always remain a genuine band. “I’ve changed the band over the years, but I’ve never been sued, I’ve always remained friends with the guys,” she said. “They can see that I can’t play very good, but I’ve got a certain vision — and that my loyalty always has to be to the music first.”

“I never would have been interesting if it would have been me alone,” Ms. Hynde concluded. “If it was Chrissie Hynde and her guitar, we wouldn’t even be having this conversation. You wouldn’t even know who I was.”

This is a very exciting week for The Pretenders, and in turn, Akron too.  The band’s new album, Break Up the Concrete, inspired by the Rubber City, is out this Tuesday, October 7th.

To promote the album, The Pretenders will be performing on The Late Show with David Letterman on Monday, October 6th and on The Today Show on Tuesday, October 7th.  So make sure you stay up late, get up early, or just set your DVR to record.  Chrssie and company are sure to play their new single, Boots of Chinese Plastic among some Pretenders classics.  Aside from the rock, make sure you check out what Chrissie is wearing.  We’re hoping she sports one of her favorite RCC designs, like Akron WITNESSED First or Enjoy Akron.  If you like what you see, come pick one up at the Rubber City Clothing store or visit our website, www.RubberCityClothing.com.

Go out and pick up Break Up the Concrete, or click here to pre-order.  We here at RCC got a preview and it is pretty awesome.  Let us know what you think of the band’s new album and TV appearances.

While Ohio Route 8 runs north and south between Akron and Cleveland, it was seen as far east as Baltimore, MD this past weekend.  How exactly?  Akron’s beloved rocker, Chrissie Hynde was sporting this RCC design at a Pretenders’ show at Sonar last Friday.  By all reviews and accounts, it was a great show.

Special thanks to Pretenders’ fan, Todd for the pic from the show.  Let’s hope Chrissie and the rest of The Pretenders find there way down the real Route 8 to play an Akron show soon!!!